CloudWashing – a recurring topic

I can’t tell how many times I’ve read articles and blog posts about the differences between legacy vendors and “true” cloud vendors.

Legacy vendors tend to hop on the cloud bandwagon by simply hosting their legacy applications and then [sometimes] building some fancy wrapping and automation around it.  And then there are those that think because they’ve hosted their application on some virtual infrastructure (aka VMWare or other), that they now have a pure cloud offering?  (They even believe it themselves)

On the other side, [true] cloud vendors do things differently by taking the time to build their solutions from scratch.  They tend to use modern technology and programming techniques and most importantly, the tend to focus on the ease of use for the end-user.  The more modern paradigm is what cloud computing and Software as a Service is really about, but few of these new and small startups or vendors have the marketing budget to compete with the large legacy vendors that have managed to white-wash the cloud paradigm [or is it brain-wash their clients?] with a “hosting is also cloud computing” idea.  True cloud vendor’s products are simply better suited to the 21st century – they’re simpler to use, quicker to implement and give you better bang for your buck almost every time.

All the early adopters and thought leaders out there will know what I’m talking about…  The rest, well, I suppose we’ll see you onboard [or is that enlightened?] sometime in the future…  perhaps just in time to get confused by the next big thing.